Maruti-Suzuki initiates new plan to achieve the goal of 2 million annual sales by 2020. To achieve this goal, Maruti Suzuki set new theme Transformotion 2.0. In this, company try to improve products, technology, safety, network and retail experience.
Maruti-Suzuki starts his efforts since last Auto Expo 2014 where they introduced new technology Auto Gear Shift in the Celerio. With Auto Gear Shift, the company want to ease driving experience, especially in congested city driving conditions, without compromising fuel efficiency. It has since been offered in popular models like Alto K-10, WagonR and DZire Diesel.
Last year Maruti Suzuki launched Ciaz with Smart Hybrid Technology by Suzuki (SHVS) which offer superior fuel efficiency at the reasonable cost.
Next thing company improved is the safety of passengers. They offered dual airbags and ABS with EBD as an options in models like WagonR, Celerio & Swift. And these safety features are standard in S-Cross & Baleno.
Maruti-Suzuki also improved the design language of cars, you can see these design language in recently launched car Celerio, Ciaz, S-Cross, Baleno & the latest Vitara Brezza.
The latest weapon in Maruti Suzuki arsenal is the Vitara Brezza which is Compact SUV built for the urban population. The latest design trend from Maruti team can be seen on this car, the signature ‘Bull Horn’ lights with unique turn indicators in the front bumper lend distinctness. Balanced proportion supported by square wheel arches, short overhangs, high ground clearance and upright hood gives the vehicle a confident stance. The raising belt and rocker lines, and the roofline
These and other initiatives have enabled the Company to grow its share to 47% in the passenger vehicles market, up from 38% five years ago. With transformtion 2.0, Maruti Suzuki hopes to increase market sale in upcoming years.